Driving operational efficiency and lead generation for a London property company.
James Pendleton successful operation in the London property market faced the fierce competition of disruptive pure-play digital competition. To restore their competitive edge they hired Hyphen.
The Hyphen team developed a 4 point integrated strategy to achieve success. 1) An assessment of historic activity 2) A deep dive into the specific requirements of each department 3) A data strategy to drive business insight 4) An assesment of operating systems to drive efficiency.
In collaboration with the key divisions of the company, Residential Sales & Lettings , Property Management , New Homes & Investment, their business processes and key requirements were detailed. This output was visulaised as a data map of the business. The data provided insight into the lead generation programmes that would work for each area of operation. Hyphen's deep understanding of the business led to the creation to a suite of cloud based products to optimise marketing efficiency across each division.
Hyphen's focus on collaboration and long term collaboration is reflected in the results achieved. Our focus on driving operating efficiency has resulted in a 40% increase in organic traffic leading to a 50% increase in customer enquiries year on year.