Record levels of customer acquisition - A social media A/B knock out tournament for Euro 2016
Unibet, the online gaming company needed a digital partner to ensure Euro 2016 was the perfect showcase to acquire new customers across social channels. Hyphen Technology fitted the bill.
A knock out tournament demanded a knock out programme based on deep analysis of a wide range of metrics. With a focus on performance and A/B testing Ad engagement, Last Click attributed new depositors and Revenue generated were keenly analysed. As the tournament progressed the optimum combinations were utilised. Ultimately the most effective mix of targeting, creative, landing pages and copy made the final cut to ensure maximum return.
By applying Hyphen's scientific approach in a pragmatic manner, Unibet's objectives were reached and surpassed. Social was proved to be both an efficient and cost-effective channel for new depositor acquisition.