Cross channel digital campaigning, fuelling database growth of the best tech talent.

Brief

Geektastic are a growth company with designs on remodelling tech recruitment. To succeed they needed a large database of engineers, developers and programmers with low costs of registration. Konekt's hyphen technology are their partner of choice to scale their business.

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Solution

The team went above and beyond testing audience, designs, headlines and calls to actions. On-going A/B testing optimised the campaign month on month. Creative support backed up by rigorous data analysis drove the campaign success. As well as continually testing artwork, calls to action and audiences, the team also expanded campaigns across multiple new channels - eventually running activity across Facebook, Instagram, Reddit, Quora, Google and LinkedIn.

Result

Hyphen justified the faith this growth company placed in us by surpassing their objectives. Geektastic were delivered a 100% year on year increase in registrations while reducing cost per acquisition by 27%.

 

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